How to Create a Free Landing Page | Best Free landing page creator

How to Create a Free Landing Page | Best Free landing page creator

How to Create a Free Landing Page

Why should you create a Landing Page?

A post-click landing page is any website not connected to your main website’s navigation. It’s the targeted page wherever your guests land when they click an ad — this could be a PPC ad, a show ad or different styles of online ads. How to Create a Free Landing Page

The purpose of creating a post-click landing page is to encourage visitors to perform a selected conversion goal. The conversion goal varies counting on the campaign you’re running. Typical post-click landing page conversion goals include:

• Free product demo
• Sign up for email story
• Download an ebook or white paper
• Watch a webinar
• Request a quote
• Get a free consultation
• Sign up for your service

Creating a post-click landing page is integral to the success of your marketing campaigns. unlike homepages that typically promote every product and feature, a post-click landing page focuses on one offer — eliminating all distractions and increasing your chances of conversion.

How to Create a Free Landing Page

The page includes:

• A navigation bar at the top
• Description of the features the service offers to publisher

The page has:

1. A clear headline describing the offer
2. A call-to-action button with a simple form
3. A relevant image that explains the feature
4. A customer testimonial that promotes the feature

• No navigation links

So, what ar the main differences between Outbrain’s homepage and post-click landing page? The post-click landing page is way higher for conversions as a result of it has:

1. No navigation links
2. Only one conversion goal

When you create a targeted post-click landing page, you focus your visitors’ attention on one conversion goal. Any distractions (extra links and gratuitous page elements) get eliminated, which offers you a stronger chance of converting them on your post-click landing page.

Dedicated post-click landing pages help you target specific audiences while enabling you to collect valuable knowledge in converting visitors… to customers.

Everything You Need to Create a Successful Landing Page

What Should I Do Before and After Creating My Landing Page?

Prior to building your post-click landing page, you need to fulfill sure prerequisites to confirm your post-click landing page are successful. Before you begin:

Decide your post-click landing page goal: Have a clear objective in mind before you begin working on the page elements. What do you want your page to achieve? ar you planning a soft sell and want to offer your visitors an ebook? Or, are you taking a more direct approach and want your visitors to sign up for a product demo?

Complete your offer before you begin: confirm the offer you’re promoting is completed before you create the page. Doing this allows you to begin collecting leads as soon as you publish your post-click landing page.

As you’re building the page:

Tailor it for your target visitors: For your page to get conversions, it’s important to understand your target audience’s pain points, wants, and needs. Then, create page elements that address all 3, so your visitors have no alternative but to convert.

Create a “B” variation to test: Building another variation helps you determine which page element is helping conversions more. If you’re new to A/B testing, a good apply is to 1st check the most “disruptive” (obvious) elements such as headline, image, background color, or form length.

Make sure all of your variations ar mobile-responsive: If they’re not designed well and responsive to mobile devices, your conversion rates will suffer.

Once the page is completed and published:

Direct traffic to your dedicated post-click landing page, not your homepage: you should ne'er send visitors to your homepage or any other web site page because these pages typically have too several distractions. to maximize conversions, your traffic should only be sent to a dedicated post-click landing page that focuses on a singular conversion goal. For more information on promoting your page, go to chapter 6.

Once you’ve addressed these areas, you’re well on your thanks to generating conversions and can begin nurturing them down your sales funnel. Easy Create a Free Landing Page.

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What should I include on My Landing Page?

To create an optimized post-click landing page you must strike the correct balance between the following core elements:

1. Headline: Your headline should grab your visitor’s attention the second they land on your page and compel them enough to stay on the page. The headline should be clear, understandable, and include your UVP (unique worth proposition). Accomplishing these three things will help convince your visitors why they need to do business with you, and not your competitors.

MindShift includes their UVP in the headline, “Total IT Management & Award Winning customer Support” persuading visitors to convert on their form:

2. Copy: Your post-click landing page copy should explain your offer in only enough detail for visitors to convert. It should be written with benefits in mind — not options — and written in a way that visitors feel that you’re talking to them and not at them. include the word “you” as much as you'll, showing visitors that they’re the first focus of your page.

Zoho’s post-click landing page is a nice example. Not only does the page address the visitors with multiple uses of the word “you,” but it also explains how the service benefits users:

3. Call-to-action button: Your CTA is the gateway to your conversion goal. It’s the last place your visitors act before you get a conversion. Therefore, ensure your call-to-action copy is clear and the button is designed in a contrasting color. Also, the more personalized your button copy, the better it is for your post-click landing page conversions.

Hootsuite has a bright green, optimized call-to-action button on their post-click landing page:

4. Images: post-click landing page images have a greater purpose than simply being nice pictures on the screen. Your images need to be relevant to your offer and help explain what your product or service does for users.

The Help Scout post-click landing page uses images of their dashboard to show visitors how the service can be useful:

5. Lead capture form: The lead capture form is where you collect visitor information such as name, email, phone number, job title, etc. A form shouldn’t intimidate your visitors and discourage them from converting. Rather, it should be easy to complete and only ask for information that is necessary to your offer at that particular stage in your sales funnel. This combination makes your form optimized.

Autopilot’s free trial click-through post-click landing page has an optimized lead capture form:

1. Hire an outside designer create the post-click landing page for you. However, this will likely be very costly and time-consuming. Another disadvantage of hiring a designer is that there will often be communication delays because the designer is not in-house. Furthermore, since you should be creating separate pages for all of your campaigns, do you want to repeat this hiring-and-delayed-feedback process every time?

2. Request IT and engineers create the page. Similar to hiring an outside designer, this is not a feasible option either because it’s not easily scaleable. Plus, all post-click landing page edits require significant coding and too much time. Once you start creating variations of your post-click landing page, connecting the page to other marketing software (e.g. CMS, marketing automation, etc.), and creating new pages for other offers, having in-house staff create post-click landing pages becomes unrealistic very quickly.

3. Use a dedicated post-click landing page software to create the pages for you. Many post-click landing page services on the market offer a do-it-yourself option. Simply create an account and build customized post-click landing pages for all your campaigns.

Instapage is the simplest and most customizable post-click landing page software available to marketers because we offer:

1. Free 14-day trial
2. Provide more than 100+ pre-made, mobile-responsive templates
3. Design-friendly builder
4. 20+ marketing integrations

These help you get your pages built fast and synced with all of the programs you already use, such as WordPress, Salesforce, MailChimp, Google Analytics, GoToWebinar, and more.

How to Create a Free Landing Page